Mr. Ashif – Director of Sanford Trading LLC: A Journey of Vision, Leadership & Growth
Sanford Trading LLC has grown into one of the most trusted names in the electronics and home appliances sector, and at the heart of this success is Mr. Ashif, a dynamic leader and key figure in shaping the company’s administrative excellence. As the Director of Sanford Trading LLC, he plays a vital role in driving strategic operations and maintaining strong relationships across global markets.
Sanford Trading LLC – A Leading Electronics & Home Appliance Brand
Founded in 2004, Sanford Trading LLC has quickly gained a strong position in the electronics industry. The brand is known for its:
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High-quality electronics and home appliances
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User-friendly designs
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Scalable product range
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Innovation-driven technology
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Dedicated customer-first approach
Sanford is owned by the SOUTH FIELD Group, headquartered in Dubai. The company manages an extensive ecosystem that includes:
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Designing
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Manufacturing
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Assembling
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Importing & exporting
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Retail distribution
Manufacturing units are located in Japan, Malaysia, China, and Hong Kong, making Sanford a global name in modern electronics.
Regional Strength & Market Expansion Across GCC
Sanford Holding (Middle East) FZE, located in Jebel Ali Free Zone, functions as the regional HQ for Middle East and Africa operations. The company has:
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17 subsidiary distribution companies across the GCC
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A strong presence in UAE, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait
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A continuously growing retailer and distributor network
This powerful infrastructure helps Sanford deliver premium-quality appliances to millions of consumers.
Mr. Ashif’s Role in Sanford Trading LLC
With 5 years of experience in Sanford and a strong background in the consumer electronics industry, Mr. Ashif has significantly contributed to the organization’s expansion and operational success. His responsibilities include:
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Overseeing administration and corporate operations
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Supporting brand development strategies
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Managing distribution networks
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Ensuring smooth business communication across GCC, India, and China
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Building customer-centric processes
Prior to joining Sanford Trading LLC, he worked extensively in the electronics sector and even managed his own brand operations. His international exposure has strengthened Sanford’s distribution network across multiple countries.
Educational Background & Family
Mr. Ashif holds a B.Com degree and hails from Thomman Valappil House, Kottapuram, Thrissur, Kerala.
He belongs to a respected family that includes:
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Father
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Mother
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Two brothers
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One sister
His family values and cultural roots have shaped his strong leadership qualities and disciplined work ethics.
Address & Contact Information
Office Address
Sanford Trading LLC
P.O.Box: 90196,
Deira, Dubai, UAE
Phone: 04 2260511
Mobile: 050 4509661
Email: ashif@sanford.ae
Website: www.sanford.ae
Residence Address
Thomman Valappil House
Kottapuram (PO), Thrissur
Kerala, India
Phone: 04 2953753
Conclusion
Sanford Trading LLC continues to lead the electronics and home appliance market with innovation and commitment. Under the capable direction of Mr. Ashif, the brand is constantly expanding its reach, improving product quality, and delivering exceptional experiences to customers. His leadership reflects a blend of professionalism, dedication, and a deep understanding of evolving consumer needs.
