Ashiq Abdul Khader – Director of Sanford Middle East FZE
Ashiq Abdul Khader Sanford Middle East represents innovation, leadership, and customer-centric excellence in the electronics and home appliances industry. As the Director of Sanford Middle East FZE, Mr. Ashiq Abdul Khader plays a key role in expanding the Sanford brand across the Middle East and Africa.
Established in 2004, Sanford has rapidly achieved a significant market share within its target segments, delivering reliable, scalable, and technologically advanced products.
About Sanford Middle East FZE
Sanford Middle East FZE operates as the regional headquarters for the Middle East and Africa from Jebel Ali Free Zone, Dubai. The company offers one of the industry’s most comprehensive portfolios of:
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Consumer electronics
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Home appliances
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Innovative lifestyle technology products
Sanford products are widely recognized for their quality, durability, ease of use, and cutting-edge technology.
Sanford Brand & SOUTH FIELD Group
The Sanford brand is owned and operated by the SOUTH FIELD Group, headquartered in Dubai. The group’s core activities include:
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Product design and development
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Manufacturing and assembly
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Import and export operations
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Retail and distribution of electronics and home appliances
Manufacturing and assembly units are strategically located in Japan, Malaysia, China, and Hong Kong, ensuring global quality standards and efficient supply chains.
Strong GCC & Africa Distribution Network
Ashiq Abdul Khader Sanford Middle East oversees operations within a powerful regional structure. Sanford Holding (Middle East) FZE manages:
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17 subsidiary distribution companies
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Coverage across the entire GCC region
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Expanding presence in African markets
This strong network enables timely product availability and exceptional after-sales support.
Customer-Centric Product Innovation
Sanford’s innovation strategy places end users at the center of product development. The company:
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Conducts in-depth customer research
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Uses best-in-class R&D facilities and research agencies
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Designs products aligned with real-life needs and aspirations
This approach ensures Sanford products seamlessly integrate into everyday life, offering value, convenience, and performance.
Professional Profile of Ashiq Abdul Khader
Mr. Ashiq Abdul Khader is a graduate specializing in Electronics. He has been associated with Sanford Middle East FZE for over a year, contributing to operational growth and brand expansion in competitive markets.
He hails from Thomman Valappil House, Kottappuram, Thrissur, Kerala, and brings a strong academic and professional foundation to his leadership role.
Contact Details – Sanford Middle East FZE
Office Address
Sanford Middle East FZE
P.O. Box: 90196
Deira, Dubai, UAE
📞 Phone: +971 4 295 3686
📱 Mobile: +971 50 397 3145
📧 Email: ashiq@sanford.ae
🌐 Website: www.sanford.ae
Residence Address
Thomman Valappil House
S/O Abdul Khader
Kottappuram (P.O), Mangad
Thrissur, Kerala
📞 Phone: +971 4 295 3755
Conclusion
With strong leadership and a customer-first innovation philosophy, Ashiq Abdul Khader Sanford Middle East continues to strengthen Sanford’s position as a trusted electronics and home appliance brand across the GCC and Africa. The company’s focus on quality, research, and user experience ensures sustainable growth and long-term customer satisfaction.